With a single recipe for a European-style almond-pistachio truffle, two brothers and their wives set up shop in a nondescript industrial section of Chatsworth, California to realize their dream.
The almond-pistachio truffle did not make it past the company's infancy, but it laid the groundwork for future items. Finding a market for the highly-unique truffle proved to be difficult, however, the company found a large audience with the truffle's deconstructed ingredients of almond paste and pistachio paste. In particular, many bakers found success with Amoretti's distinctive almond paste, a deliciously unique combination of almonds and sugar, which is still available today! It is a tried-and-true pillar of Amoretti quality after more than 100,000 experiments to perfect that one item.
As their customer base grew, Jack, Maral, Ara, and Hasmig happily agreed to create and test new products with willing accounts. Slowly, the business grew from a handful of offerings to thousands. Amoretti now the secret ingredient in thousands of bakeries, breweries, and homes around the world!